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Tom Sarig

Head Of Content - Record Label, Mgmt & Publisher🔹Brand Growth Specialist🔹Startup Founder/Consultant🔹Music/Film/Gaming Industry Expert

Basic Info
  • Career Track: Digital Marketing >> Content Marketing
  • Public Username: tom-sarig
About

Tom Sarig is the founder of AntiFragile Music, Esther Creative Group and SarigSongs LLC. Tom is a music business veteran of over two decades who has played a central role nurturing and helping several important & acclaimed music artists achieve breakthrough success and sell millions of records, either as their manager or in a label/A&R capacity, and in genres ranging from electronic to rock, pop to hip hop. Tom founded Esther Creative Group in 2004, an artist management & brand consultancy which has managed the careers of artists such as Lou Reed, Bryan Ferry/Roxy Music, Violent Femmes, Rickie Lee Jones, CAKE, Jamie Lidell, Twin Atlantic, The Gaslight Anthem, Kishi Bashi, Bebel Gilberto, Os Mutantes, She Wants Revenge, Electric Youth, Brian Fallon, Against Me!, The Drums, Blonde Redhead, Le Tigre, Prefuse 73 and many others. For the 11 years prior to starting ECG, Tom served as a Grammy-winning Senior A&R executive at various major labels including Universal Records, Arista Records, MCA Records, A&M Records, and TVT Records. where Tom worked with acts including The Roots, Nine Inch Nails, Damien Rice, Erykah Badu, Blink-182, Gil Scott-Heron, Annie Lennox, Mos Def, Imogen Heap, Dj Shadow, Sarah McLachlan, Aphex Twin, Squarepusher, Ministry Sammy Hagar, The Specials, Autechre and so many others. Tom has also produced a number of feature films, having served as Film Producer for two acclaimed features, Red Shirley and Lou Reed’s “Berlin”. Tom founded AntiFragile Music in 2017 as a hopeful effort of collaboration and transparency for important cultural music artists in today’s music landscape. We are a curator label and distributor for what we believe are select, culturally distinguished independent music artists. We are a reaction against some of the established big labels who do little artist support — and are not transparent about royalty payment process. AntiFragile Music is committed to educating and inspiring music creators and their managers, and to disrupting established models of label and distribution for streaming and consumption of music. AntiFragile employs a full marketing staff in-house team based in the US and UK, such that we are able to provide significant marketing for our artists’ music. Tom also co-founded an award called the Shortlist Music Prize which was from 2000 to 2006 an established Award for the most creative contemporary music of the year, as decided by a panel of some of the most respected and important music celebrities in the world. The Shortlist produced MTV specials each year for the Shortlist Music Prize.

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