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Some key benefits and features of Google Analytics 4 (GA4): ✅ Simplified tracking of events: Google Analytics 4 has simplified the process of tracking user interactions such as clicks, scrolls, searches, and video engagement. With GA4, you no longer need to set up Google Tag Manager or additional code to track these events, making data collection more accessible. ✅ Universal Analytics compatibility: GA4 offers a seamless integration with Universal Analytics, allowing you to collect data from both platforms simultaneously. This means you can continue using your existing Universal Analytics property while also taking advantage of GA4's enhanced features. ✅ BigQuery integration: GA4 allows all users to export raw data to BigQuery for analysis, making it a more powerful tool for data-driven decision making. ✅ Enhanced data privacy: GA4 is built with privacy in mind, offering advanced data controls that allow you to customize how data is collected, processed, and stored. This ensures compliance with global data privacy regulations such as GDPR and CCPA. ✅ Improved app monetization: GA4's integration with Firebase SDK offers insights into app monetization, including ad revenue and subscription data. This allows you to make informed decisions about your app's revenue streams.
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