🚀 Digital Marketing & Business Strategist ~ Growth Hacker ~ Coach & Mind Scientist
MWaqas Akhtar is motivated & result-driven individual with a long-standing background in business strategy. An MBA in Marketing, certified in AI Digital Marketer, & Business Coaching. He has demonstrated a track record of growth of businesses.
Psychology Behind Consumer Decisions in Marketing Ever wonder why some ads stick with us, while others fade? It’s all about human psychology—and when you understand it, you can be persuasive, high-conversion marketing strategies. 🤯 Here's the kicker: Humans aren’t rational decision-makers. In fact, over 95% of our decisions are driven by subconscious emotions, not logic. 📊 When you tap into these emotional triggers, you can influence behavior in powerful ways. Take scarcity, for example. The simple act of creating a sense of urgency “Only 2 left in stock!” can push someone to buy, even if they weren’t planning on it. Why? Because humans have an innate fear of missing out. 🤷♂️ But it doesn’t stop there. Consider social proof— like customer reviews, testimonials, or influencer endorsements. Studies show that people are far more likely to take action if they believe others are doing it. It's our herd mentality at work. 🐐 ✅ So, what can you do? Leverage scarcity and urgency in your marketing (without being manipulative). Use social proof to show that others trust your product. Tap into emotional triggers—safety, pride, joy—because those feelings drive decisions. The more you understand the psychology of your audience, the better you’ll be at creating ads that don’t just sell—but stick. 💡 Takeaway: Marketing isn’t about logic. It’s about tapping into the deep, subconscious drivers that influence human behavior.
👋Hey everyone! We’re taking part in the "Google Cloud presents AI for Impact APAC Hackathon" powered by Hack2skill! Here’s what we’re working on: 💡 The Problem: Ever felt overwhelmed trying to understand a medical report? Whether it’s an MRI or a blood test, often leads to delays in diagnosis and treatment—not great for anyone’s health. 🛠️ Our Solution: We’re building an AI-powered web app to make sense of those tricky medical reports. Think clear, actionable diagnoses, step-by-step advice, and what to do next—all in one place. And we’re keeping it with multilingual support and audio responses so anyone, anywhere, can access critical medical insights in their preferred language. 🔬 How We’re Doing It: Using advanced AI tech like Google’s Gemini tools, with smart language models. The result? Accurate, easy-to-understand medical info that breaks language barriers and promotes better health outcomes for all. Big shoutout to our dream team: 💻 Assad Siddiqui, M. Shan Ul-Haq and Syed Azfar Masood couldn’t have done it without you! We can’t wait to see the impact this project will have! What do you think? 👇
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