In this Zoom Interactive workshop you will expanse over modules covering Decision Making in Business, Decision Modelling & Data Visualization, Segmentation and Profiling, Lifecycle Management and finally Contextual Marketing.
Learn the art and science of data driven decision making. This workshop is ideal for career newbies and professionals who aspire to familiarize and improve their marketing programs with daily commercial/business decision making tools and techniques.
The training is structured around industry learnings and practice, all the while augmented with speaker sessions by subject experts. At the end of the session, attendees will be adept with a comprehensive understanding of how primary & secondary data are used for improved business decision making through different models, matrixes and tools.
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