Job Description
You will be responsible for planning, implementing, and monitoring marketing campaigns across various channels. Employ a data-driven approach, staying abreast of industry trends and leveraging analytics to enhance app store rankings and user acquisition.
Responsibilities:
Marketing Strategy:
- Contribute to the development of overall marketing strategies aligned with company goals.
- Plan and execute marketing campaigns across online and offline channels.
Content Creation:
- Develop compelling content for various marketing materials, including website content, blog posts, social media updates, and promotional materials.
Digital Marketing:
- Manage digital marketing efforts, including social media marketing, email campaigns, content marketing, and online advertising.
- Utilize tools like Google Ads, Facebook Ads, and other platforms to drive online engagement and conversions.
Social Media Management:
- Maintain and grow the company's presence on social media platforms.
- Create and schedule social media content, respond to comments, and analyze performance metrics.
Market Research:
- Conduct market research to identify trends, competitors, and potential opportunities.
- Stay informed about industry developments and changes in consumer behavior.
Campaign Analytics:
- Monitor and analyze the performance of marketing campaigns using various analytics tools.
- Provide insights and recommendations for optimizing future campaigns.
Collaboration:
- Work closely with cross-functional teams, including sales, product development, and design, to ensure marketing strategies align with overall business objectives.
Budget Management:
- Manage marketing budgets effectively, ensuring optimal allocation of resources for maximum impact.