The Role: Graphic Designer

We are seeking a highly skilled and dynamic creative to join our marketing team. This role is a hybrid position that requires expertise in both static graphic design and motion graphics. You will be directly responsible for conceptualizing and producing all visual assets for our paid advertising and organic social media campaigns, ensuring every design aligns with the premium aesthetic of the Argan Deluxe brand.

Key Responsibilities:

Graphic Design & Art Direction:

* Design High-Impact Visuals: Create compelling static images, carousels, and visual content for Social Media (Instagram, Facebook, etc.) and Meta Ads (Facebook/Instagram paid marketing).

* Campaign Conceptualization: Work closely with the marketing team to brainstorm, conceptualize, and execute creative visual strategies for product launches and promotional campaigns.

* Brand Consistency: Maintain and evolve the visual identity of Argan Deluxe across all digital touchpoints, ensuring consistency in color, typography, and image style.

* Adapt and Optimize: Design graphics that are optimized for various ad formats, placements, and performance metrics (e.g., A/B testing variations).

Motion Graphics:

* Develop Engaging Video Ads: Create dynamic motion graphics, animated visual assets, and short-form videos for all paid marketing efforts (Meta Ads, etc.).

* Animation & Effects: Incorporate 2D/3D animation, kinetic typography, visual effects, and other motion elements to elevate our content.

* Video Enhancement: Edit and enhance existing video footage with graphic overlays, text, and branded elements to maximize engagement and conversion.

* Storyboarding: Develop storyboards and initial concepts for motion-based campaigns.

Essential Skills & Qualifications:

* Proven Experience: A strong portfolio showcasing professional experience in both graphic design and motion graphics, ideally within the beauty, cosmetics, or haircare industry.

* Software Mastery: Expert proficiency in the Adobe Creative Suite, including:

* Adobe Photoshop and Illustrator for static design.

* Adobe After Effects and Premiere Pro for motion graphics and video editing.

* Digital Advertising Acumen: Solid understanding of best practices, specifications, and performance drivers for social media advertising (especially Meta Ads and organic content).

* Creative Mindset: Exceptional creativity, a keen eye for aesthetics, detail, and visual composition, and an understanding of luxury branding.

* Time Management: Ability to manage multiple projects simultaneously, meet tight deadlines, and work effectively in a fast-paced environment.

* Communication: Strong verbal and written communication skills for presenting concepts and collaborating with cross-functional teams.

Nice to Have:

* A degree or certification in Graphic Design, Motion Graphics, or a related field.

* Performance Insight: Experience working with performance data (e.g., click-through rates, conversion rates) to inform creative iterations.

Does creating captivating visuals for a luxury haircare brand sound like your next challenge? We encourage you to apply and include a link to your portfolio!