Job Description
1. End-to-End Acquisition Modeling
- Map paid/organic acquisition channels and user conversion paths;
- Build analytical models tracking traffic → registration → transaction funnels;
- Design real-time automated dashboards for performance monitoring.
2. Data-Ops & SOP Leadership
- Establish data-driven SOPs for key workflows (campaigns, activation, retention);
- Drive cross-functional implementation and continuous optimization.
3. Finance-Integrated Analysis
- Conduct ROI/LTV-based cohort analysis to identify high-value user segments;
- Deliver acquisition source reports with resource allocation recommendations.
4. Growth Strategy Formulation
- Produce commercial insights reports via trend forecasting & attribution modeling;
- Propose executable growth initiatives (e.g., channel optimization, partnership models).
Mandatory Requirements
1. Experience & Background
- Bachelor’s degree or higher;
- 2-3 years in growth analytics at internet giants/fintech/Crypto exchanges.
2. Technical Expertise
- Mastery of attribution models (Last-Click, MTA, etc.) and channel evaluation frameworks;
- Advanced SQL (complex queries, ETL optimization);
- Proficient in Python/R for data processing/modeling (Pandas, Matplotlib/Seaborn).
3.Domain Knowledge
- Hands-on experience supporting exchange/fintech business growth;
- Fluency in core metrics: CAC, conversion rate, ARPU, retention.
4.Language & Soft Skills
- Fluent English (must collaborate seamlessly with native speakers);
- Proven ability to deliver end-to-end projects: data extraction → analysis → board-ready recommendations;
- Excellence in remote collaboration and ownership-driven execution under pressure.
Preferred Qualifications
- Experience with DeFi/Web3 user growth analytics;
- Familiarity with behavioral analytics tools (Mixpanel/Amplitude);
- Understanding of cryptocurrency market dynamics.