{"id":2240,"date":"2022-07-28T10:55:46","date_gmt":"2022-07-28T05:55:46","guid":{"rendered":"https:\/\/dicecamp.com\/insights\/?p=2240"},"modified":"2022-07-28T11:05:56","modified_gmt":"2022-07-28T06:05:56","slug":"how-the-2022-grammys-used-ai-to-generate-consumer-engaging-content","status":"publish","type":"post","link":"https:\/\/dicecamp.com\/insights\/how-the-2022-grammys-used-ai-to-generate-consumer-engaging-content\/","title":{"rendered":"How the 2022 GRAMMYs used AI to generate consumer engaging content"},"content":{"rendered":"\n

GRAMMYs 2022- the music industry\u2019s biggest night, was held in April this year bringing fans an out-of-box entertainment feature using AI. <\/p>\n\n\n\n

The music award show collaborated with IBM Watson<\/a>; a cloud based AI enterprise solution, to offer exciting celebrity facts<\/strong> for music fans. These facts are extracted from millions of online textual information across the internet using AI’s NLP technique.<\/p>\n\n\n\n

There are 20 million articles<\/strong> on the internet of this year\u2019s hundreds of nominated artists. To power the 2022 GRAMMY\u2019s, it was not possible to skim through the content and find useful and interesting information about the artists, but for AI it’s just a matter of a week.<\/p>\n\n\n\n

Recording Academy- organizer of GRAMMYs 2022, in collaboration with IBM spawned the idea of GRAMMY Insights<\/strong>. This feature, at its very foundation, eliminated the need for rigorous manual search of celebrity information on the internet, making the most out of intelligence simulation technology to entertain fans. <\/p>\n\n\n\n

As per IBM sources, IBM Consulting was recently contacted by GRAMMYs to collaborate on an AI powered, automated and fast solution that should enhance fan engagement on GRAMMYs website.<\/p>\n\n\n\n

IBM, using its AI capability, offered a Natural Language Processing (NLP)<\/strong> based solution of its Watson Discovery; a text analytics enterprise search tool that scrutinizes content at scale to extract facts from human generated content.<\/p>\n\n\n\n

All the process of GRAMMY Insights happens within IBM cloud so that\u2019s fully automated and solely managed by IBM. This offered GRAMMYs to put focus on music show organization rather than dealing with the technical issues of the program hence saving time.<\/p>\n\n\n\n

Here are some examples of GRAMMY Insights that covered April’s GRAMMY night. These facts are available on GRAMMY.com artist pages<\/a>:<\/p>\n\n\n

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\"Grammy
Image by Grammy Insights\/Grammy.com<\/figcaption><\/figure>\n<\/div>\n\n\n