Metaverse is a vibrant space of virtual experience that\u2019s attracting a lot of discourse on the internet these days. It\u2019s a powerful concept that aims to connect the world in a virtual space impacting every aspect of human\u2019s life. <\/p>\n\n\n\n
The concept of metaverse is a mix of physical and virtual worlds that allows interaction of real world objects to enable reaction in the virtual world.<\/p>\n\n\n\n
The applications<\/strong> of metaverse revolves around almost anything you can imagine. Any of our physical world scenarios could be mimicked in the metaverse. <\/p>\n\n\n\n Lately, Facebook has deliberated on its vision for metaverse that cleared the air of applications of metaverse and the technology horizon that could enable rich user experience.<\/p>\n\n\n\n This article discusses the 4 applications of metaverse that recently came from the technology giant.<\/p>\n\n\n\n Metaverse is at the very start of its plan now where it’s simply creating awareness among its potential consumers. The list includes advertising agencies<\/strong> as well.<\/p>\n\n\n\n Mixed Reality (MR)<\/strong> is an emerging term associated with metaverse and is one of the three types in extended reality (EX). MR is different from Virtual Reality (VR) and Augmented Reality (AR) in that it allows physical world objects (such as your body) to be used to interact with the virtual objects. <\/p>\n\n\n\n AR also uses the physical objects in its virtual world but those objects couldn\u2019t be used to influence virtual reactions. Similarly, VR offers what we call a \u2018total virtual experience\u2019 with no interaction with the virtual objects.<\/p>\n\n\n\n An example of MR application in advertising would seem something like this. A toy vendor releases a new product; \u2018a rescue fire truck\u2019 that you want to try out. A virtual space (designed by the toy vendor) would enable you to demo the toy just as you do in the real world.<\/p>\n\n\n\n You could move across the vehicle in 3D, and zoom in, zoom out to view details. You could pull the ladder to see how long it could unfold and you could test the mechanics of the vehicle by dragging it on the floor. <\/p>\n\n\n\n Watch Julia from Microsoft giving a demo of the Hololens headset employing MR technology.<\/em><\/p>\n\n\n\nMetaverse for Advertising Industry will use Mixed Reality <\/h1>\n\n\n\n